About ROI Strength in Midlothian, VA

We Built our Personal Training Studio Around You

ROI Strength is our dream, built with you in mind. Our coaches are highly skilled professionals with top-tier communication skills and elite programming. Each coach brings a unique energy and skillset, but they all create a warm, welcoming atmosphere for beginners and experienced athletes alike.

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Zero Intimidation Environment
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Professional Coaching
Elevated Customer Care
Elevated Customer Care
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Personal Trainers at ROI Strength in Midlothian VA
ABOUT ROI Strength

This is Our Team

We are a group of committed full-time professional coaches, here to help you take your fitness and health to the next level. Through intelligent programming, encouraging instruction, and real-talk accountability, our coaches guide you from where you are to where you want to go.

Personal Trainer Coaching Clients Through Stretches to Move Better at ROI Strength in Midlothian VA
team

Founder’s Story

Stephanie Sfara owner of ROI Strength
Stephanie Sfara
Owner and Personal Trainer
Owner Since 2021

Certifications

Doctor of Physical Therapy
Certified Strength and Conditioning Specialist

Stephanie is a Doctor of Physical Therapy, graduating from Youngstown State University in 2018, and a Certified Strength and Conditioning Specialist through the NSCA since 2017. She has had a diverse background ranging from being in the clinic treating a wide range of orthopedic injuries to working in the sports performance sector. This led her to starting ROI Strength with the goal of using these experiences to help adults improve their mobility, strength, and overall well-being both in and out of the gym. Outside of the gym, you can find Steph enjoying local wineries, exploring the outdoors with her husband Jordan, and spending time with their dog Koby.

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Jordan Smuts owner of ROI Strength
Jordan Smuts
Owner and Personal Trainer
Owner Since 2021

Certifications

Master of Science
Athletic Trainer Certified
Certified Strength and Conditioning Specialist

Jordan is a Certified Athletic Trainer, graduating with his Masters Degree in Kinesiology from Indiana University in 2013, and a Certified Strength and Conditioning Specialist through the NSCA since 2014. Jordan started his career in the sports medicine field before moving on to personal training in 2014. Now, having coached more than 14,000 hours of in-person sessions, Jordan started ROI Strength with his wife Stephanie to help busy professionals figure out how to fit exercise into their hectic lives. Outside of the gym, you can find Jordan grilling up some food, enjoying a good glass of bourbon, and spending time relaxing with his wife and pup.

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Our Coaches

Sonia Lasine coach at ROI Strength

Sonia Lasine

Personal Trainer

Certifications

Certified Personal Trainer
Certified Functional Strength Coach
Behavior Change
Kettlebell Kings Level 1 Instructor
Sonia has been a NASM Certified Personal Trainer with a specialization in Behavior Change for 4 years. She is also certified through Kettlebell Kings as a L1 Kettlebell Instructor and is a Certified Functional Strength Coach. Her path to personal training was indirect, coming to this position through her experience...

Certifications

Certified Personal Trainer
CrossFit Level 1
Collin has been a NASM Personal Trainer for over 3 years. In addition to general fitness and functional strength training, he is also an accomplished fighter and martial arts coach specializing in Muay Thai, Boxing, and Dutch Kickboxing. He is also an Officer in the US Army Reserves with 3...

Collin Versaw

Personal Trainer
Zach Frame coach at ROI Strength

Zach Frame

Personal Trainer

Certifications

Certified Personal Trainer
Exercise is Medicine (EIM-1)
Zach has a degree in Exercise Science from Shenandoah University and a personal training certification from the American College of Sports Medicine. Since 2021, Zach has worked in both medical fitness and sports performance, helping individuals of all backgrounds move safely, effectively, and with purpose. Passionate about making fitness both...

Certifications

Certified Strength and Conditioning Specialist
Gabby is a graduate of Liberty University with a degree in Exercise Science and is a Certified Strength and Conditioning Specialist through the NSCA. Her background in sports and passion for functional strength training has led her to pursue a career in personal training to help people get stronger, move...

Gabby Rice

Personal Trainer
Sue Hulsebusch coach at ROI Strength

Sue Hulsebusch

Personal Trainer

Certifications

Certified Personal Trainer
Strongfirst Level 1 and 2
Sue has been working in Richmond as a personal trainer and strength coach since 2001 and has been at ROI Strength since 2021. She attended Samford University and is a Certified Personal Trainer through the American College of Sports Medicine. She was formerly certified through StrongFirst as a StrongFirst Level...
coaches
Equipment at ROI Strength a Personal Training Studio in Midlothian VA
Rogue Fitness Conditioning Equipment at ROI Strength in Midlothian VA
Equipment at ROI Strength a Personal Training Studio in Midlothian VA
Rogue Fitness Conditioning Equipment at ROI Strength in Midlothian VA

Clean and Well-Maintained
Equipment is the Standard

ROI Strength is fully outfitted with Rogue squat racks, dumbbells, kettlebells, a reverse hyper, cable machines, and more. From turf space for sled work to SkiErgs, battle ropes, and air bikes for conditioning, our setup supports functional strength and performance without distractions.

Strength Equipment – Our space is equipped with Rogue racks, dumbbells, and kettlebells to help you build strength safely with guidance and a plan tailored to you.

Guided Training Tools – Cable machines, reverse hyper, and other tools allow us to adapt each session to your body so you can train effectively without unnecessary strain.

Conditioning & Movement – Turf space, sleds, SkiErgs, air bikes, and ropes give you options to build endurance and move well without high-impact or overly intense workouts.

equipment

A Facility Designed for
Performance & Community.

A private, 3,300 sq ft training studio designed for focused, distraction-free sessions. The space is clean, quiet, and intentionally laid out so your energy goes into your training, not navigating a crowded gym. You’ll also find thoughtful amenities to help you transition seamlessly before and after your session.

Private, Appointment-Only Training – Every session is scheduled and reserved just for you, so you’re never waiting for equipment or navigating a crowded space.

Coffee & Protein Bar – Enjoy fresh coffee, protein shakes, and simple grab-and-go options to help you refuel and keep your day moving after your session.

Clean, Thoughtful Space – Our studio is quiet, clean, and intentionally designed so you can focus on your training without unnecessary noise or distractions.

Personal Training Gym in Midlothian VA
Coffee and Protein Bar at ROI Strength in Midlothian VA
Personal Training Gym in Midlothian VA
Coffee and Protein Bar at ROI Strength in Midlothian VA
facilities

That’s Us.
Let’s Learn About You!

We’ve had a blast telling you a bit about ourselves. But this isn’t about us, it’s about you. Your journey, your goals, your results. So let’s get to know each other, set some life-changing but attainable goals, and welcome you to our supportive community.

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Group of Busy Adults Training at ROI Strength in Midlothian VA
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