A Smarter Investment In Your Health

At ROI Strength, everything we do is built around one idea: your time, effort, and energy deserve a return. That’s why our coaching is personal, data-driven, and deeply rooted in helping you move better and live stronger for the long haul.
Our name stands for Return on Investment—and we mean it. Whether you’re stepping into a gym for the first time in years or fine-tuning decades of training, we make sure every session moves you forward. From injury support to longevity goals, we focus on the things that truly matter: strength, function, and the freedom to live life on your terms.

Meet the Team Behind ROI Strength

At ROI Strength, our team brings more than credentials—they bring care, intention, and the ability to listen. From physical therapy backgrounds to advanced certifications in strength, conditioning, pain science, and behavior change, our coaches know how to support people who need real accountability.
We’ve worked with everyone from high-level athletes to clients rehabbing injuries or building strength for retirement. Every coach is here to deliver more than a workout—they’re here to guide, adjust, and personalize every step of the way. At ROI Strength, you’re not just getting a program—you’re getting a partner in your progress.

Steph Sfara & Jordan Smuts

Owners

Stephanie Sfara and Jordan Smuts started their careers helping people recover-Stephanie as a physical therapist, and Jordan as an athletic trainer. They loved the work, but something always stuck with them: what if they could help people before they got hurt? What if they could guide people to move better, feel stronger, and live fuller lives-not from a place of recovery, but of prevention and performance?

So they shifted. Jordan moved into personal training at a big box gym. Stephanie dove into the world of sports performance. While the work felt more aligned, the environments didn’t. One lacked real community and connection; the other had great training but was filled with high school athletes, not the adults they wanted to serve.

Then came 2020-and with it, furloughs, uncertainty, and a moment to reset. They cleared out a rented garage, rolled in a squat rack, a few kettlebells, and some bands, and started training clients the very next day. No fancy setup. Just two coaches who cared deeply and a vision that felt right. The results? Incredible. The environment was authentic. The impact? Immediate.

That garage became the spark that led them to build their first official location of ROI Strength -in a repurposed Starbucks inside Belgrade Shopping Center. They built it out themselves, piece by piece, with care and intention. Three years later, they’d outgrown it. Now in their new home, ROI Strength continues to grow-not just in square footage, but in purpose.

Stephanie and Jordan are focused on training up the best coaches in RVA, building careers in a field that changes lives, and creating a place where people feel seen, supported, and stronger every day. Because ROI Strength isn’t just a gym-it’s the return on a deeper investment: in people, in community, and in the power of moving well for life.

Stephanie Sfara

PT, DPT, CSCS (owner)

Stephanie is a Doctor of Physical Therapy, graduating from Youngstown State University in 2018, and a Certified Strength and Conditioning Specialist through the NSCA since 2017. She has had a diverse background ranging from being in the clinic treating a wide range of orthopedic injuries to working in the sports performance sector.

This led her to starting ROI Strength with the goal of using these experiences to help adults improve their mobility, strength, and overall well-being both in and out of the gym.

Outside of the gym, you can find Steph enjoying local wineries, exploring the outdoors with her husband Jordan, and spending time with their dog Koby.

Jordan Smuts

MS, ATC, CSCS (owner)

Jordan is a Certified Athletic Trainer, graduating with his Masters Degree in Kinesiology from Indiana University in 2013, and a Certified Strength and Conditioning Specialist through the NSCA since 2014. Jordan started his career in the sports medicine field before moving on to personal training in 2014.

Now, having coached more than 14,000 hours of in-person sessions, Jordan started ROI Strength with his wife Stephanie to help busy professionals figure out how fit exercise into their hectic lives.

Outside of the gym, you can find Jordan grilling up some food, enjoying a good glass of bourbon, and spending time relaxing with his wife and pup.

Sonia Lasine

CPT, CFSC

Sonia has been a NASM Certified Personal Trainer with a specialization in Behavior Change for 4 years. She is also certified through Kettlebell Kings as a L1 Kettlebell Instructor and is a Certified Functional Strength Coach. Her path to personal training was indirect, coming to this position through her experience with injury and persistent pain. Today, Sonia is an accomplished kettlebell sport athlete with several #1 rankings and titles.

Fluent in both English and Spanish, Sonia wishes to pay forward what she gained from her time in chronic pain. She is passionate about restoring her clients’ confidence in themselves and educating them on the nature of pain and what is going on in their bodies. She hopes she is a beacon of hope to anyone suffering – it certainly doesn’t have to be that way.

Aside from kettlebell lifting and competing, you can catch Sonia learning Muay Thai, watching MMA, wrestling with her dog, spending time with her kids, and if it’s summertime, sliding down the waterslide!

Collin Versaw

CPT, CF-L1

Collin has been a NASM Personal Trainer for over 3 years. In addition to general fitness and functional strength training, he s also an accomplished fighter and martial arts coach specializing in Muay Thai, Boxing, and Dutch Kickboxing. He is also an Officer in the US Army Reserves with 3 years of active duty service as an Infantryman and a deployment to Afghanistan.

Collin is passionate about getting his clients more fit and gaining more confidence through training. He believes that the needs of a professional athlete and an older adult differ only in degree, but not kind.

Outside of coaching and martial arts training, Collin loves to play guitar, listen to Classic Rock and Metal music, throw back a cold one with his friends and family, play D & D, and watch Star Wars and Lord of the Rings.

Zach Frame

CPT, EIM-1

Zach has a degree in Exercise Science from Shenandoah University and a personal training certification from the American College of Sports Medicine. Since 2021, Zach has worked in both medical fitness and sports performance, helping individuals of all backgrounds move safely, effectively, and with purpose.

Passionate about making fitness both fun and functional, Zach believes exercise should enhance daily life, whether it’s improving performance, recovering from injury, or simply feeling stronger and more confident. He takes a personalized approach to training, ensuring every client feels supported and motivated.

Outside of ROI Strength, you can find Zach exploring the outdoors with his wife Marissa, biking, hiking, or watching a baseball game. When it’s time to relax, he loves to immerse himself in the magic of Harry Potter.

Gabrielle Rice

CSCS

Gabby is a recent graduate of Liberty University with a degree in Exercise Science and is a Certified Strength and Conditioning Specialist through the NSCA. Her background in sports and passion for functional strength training has led her to pursue a career in personal training to help people get stronger, move better, and build confidence along the way.

She loves encouraging others to build a balanced, healthy lifestyle and firmly believes that exercise is not just good for the body, but for the mind and soul as well.

Outside of ROI Strength, Gabby enjoys hiking, walks in the sunshine, trying new restaurants, and hanging out with friends and family.

Justin Wong

CPT

Justin is a NASM-Certified Personal Trainer (CPT) with over 5 years of experience and a background as a professional MMA and Muay Thai fighter. He’s passionate about helping others build strength, resilience, and confidence. His experience in combat sports has taught him a lot about disciple and performance, but what drives him the most now is guiding adults to move better and feel stronger in their daily lives.

At ROI Strength, Justin brings that same mindset to his coaching, helping clients progress safely to feel stronger and more capable every day. He specializes in functional strength training, conditioning, and tailored programming that meets you where you are at and pushes you toward your goals.

Outside of the gym, Justin enjoys spending time in nature, skateboarding, surfing, and being with his family.

Sue Hulsebusch

CPT

Sue has been working in Richmond as a personal trainer and strength coach since 2001 and has been at ROI Strength since 2021. She attended Samford University and is a Certified Personal Trainer through the American College of Sports Medicine. She was formerly certified through StrongFirst as a StrongFirst Level 1 and 2 Kettlebell Instructor, as well as an SFL Instructor.

She helps her clients reach their absolute potential through healthy lifestyle strategies and also utilizes bodyweight training, kettlebells, barbells, TRX, along with mobility drills (and laughter) during her sessions.

Sue loves helping her clients become healthier, move better, and become stronger for life. “Strength has a greater purpose” is a favorite motto of hers.

dog laying in gym at ROI Strength in Midlothian Virginia

Coach Koby

Paw-sitive Vibes Coordinator

Koby, aka the goodest boy, is our resident morale booster and unofficial greeter of ROI Strength. When he’s not spreading tail wags and good energy around the gym, you can find him basking in the sun, going on long walks, and napping like it’s his job. This lil dude reminds us daily to stay present, have fun, and enjoy the little wins … like belly rubs and snack breaks.

A Boutique Studio Designed for Progress

ROI Strength’s 3,300 sq ft private studio is quiet, clean, and fully equipped for strength and movement-focused sessions. Every detail is considered, from the layout to the lighting, so your energy goes where it should—into your workout.

We’ve created an environment that feels personal, not clinical. You’ll find thoughtful amenities to help you freshen up before or after your session, including grooming essentials and grab-and-go snacks. It’s the kind of place where you’re not just another member—you’re genuinely looked after.

husband and wife stretching together before workout at ROI Strength

Tools That Support Real Progress

ROI Strength is fully outfitted with Rogue squat racks, dumbbells, kettlebells, a reverse hyper, cable machines, and more. From turf space for sled work to SkiErgs, battle ropes, and air bikes for conditioning, our setup supports functional strength and performance without distractions.

Book a Discovery Call Today

Take the first step towards a healthier lifestyle with a Discovery Call at ROI Strength in Midlothian, VA! Our team will provide a personalized tour of our facilities, introduce you to our services, and help you start your fitness journey. Schedule your session now and experience firsthand how ROI Strength can support your goals.